Writer, editor, ghost. Can I help you bring your writing idea to fruition?


Author of Mean Streets and Raging Bulls. Co-author of The Neo-Generalist. Ghostwriter of two books on leadership. In addition to books, my writing services include articles, white papers and blog posts. Topics range from cultural studies, business and neo-generalism to literary criticism, film history and sport. These reflect personal research interests, as well as practical experience gained working in a range of industries in the public, private and non-profit sectors.

Editorial support

I assist other authors with their writing projects as both editor and adviser. With many clients, this entails working closely with them on the life cycle of their books and articles, from initial idea through to completed manuscript. In such cases, I provide guidance on structure, style, voice, grammar and content, and serve as sounding board and critical friend. On some projects, my involvement is limited either to helping the author make a start, working with them on structure and scope, or to providing one-off critiques of draft articles, chapters or manuscripts.


Among the authors I have worked with are Isabel Collins, Jay Cross, Steven D’Souza, Pernille Hippe Brun, Jon Husband, Henrik Jeberg, Richard Ledborg Hansen, Jane McConnell, Kenneth Mikkelsen, Dan Pontefract, Diana Renner, Chris Shern and John Stepper.


Idries Shah Foundation (6 December 2017)
Scenario Magazine (5 January 2017)
#WOLWeek (9 November 2016)
Marginalia (7 October 2016)
Magazine E-180 (27 July 2016)
Reimagining Work (9 February 2015)
#WOLWeek (10 November 2014)
GigaOm Research (26 July 2014)

What’s in a name?

A note on the meaning of indalogenesis. An índalo is a prehistoric symbol of a man or ghost carrying a rainbow found in southeastern Spain. It was adopted as the regional symbol of Almería, an area where I lived when very young. The symbol is personal to me because of its association with childhood memories. But it also bears the weight of cultural history. I strongly believe in the importance of legacy thinking: respecting the lessons of the past, acting in the present, serving the future. The índalo is a permanent reminder for me.

What about Genesis? Quite simply, it is a bicycle brand. I am a cycling fan, and find the bike helps me think and write. My interest in professional road cycling has informed my ideas about the responsive and adaptive organisation (peloton formations). Of course, genesis is also suggestive of new beginnings, new opportunities, new friendships.